See through the eyes of your shoppers 

Shopper Compass harnesses the power of eye tracking to deliver a 360° behavioural view of your shoppers.

We work with brands and retailers, providing deeper insights into purchase behaviour to drive sales and grow market share.

 

See through the eyes of your shoppers 

Shopper Compass harnesses the power of eye tracking to deliver a 360° behavioural view of your shoppers.

We work with brands and retailers, providing deeper insights into purchase behaviour to drive sales and grow market share.

 

 

 Why our clients choose us

 
 

Natural Behaviour

Real shoppers spending their own money

Total Store Approach

Understand all locations in-store and the interplay

 
 

On-Going

Track the behavioural impact of your store in-store marketing

Expertise

Rely on 20+ years of experience in visual attention and eye tracking

 
 

Proprietary Metrics

A unquie understanding of your shoppers and their actual behaviour, not claimed

Technology Based

We utilise cutting edge technology to ensure the most accurate and dependable results

 
 

Tailored

Build in your own questions and segmentations

Syndicated

A cost-effective way to conduct in-store research

 
 

 

 Why our clients choose us

 

Natural Behaviour

Real shoppers spending their own money

Total Store Approach

Understand all locations in-store and the interplay

On-Going

Track the behavioural impact of your store in-store marketing

Expertise

Rely on 20+ years of experience in visual attention and eye tracking

Proprietary Metrics

A unquie understanding of your shoppers and their actual behaviour, not claimed

Technology Based

We utilise cutting edge technology to ensure the most accurate and dependable results

Tailored

Build in your own questions and segmentations

Syndicated

A cost-effective way to conduct in-store research

 

 

 Hear from some of our clients

 
  • Shopper Compass provided us with a deeper & richer level of instore behaviour than we have ever been able to achieve. The findings have been able to validate and also challenge and change our prior thinking on shopper insights which has gained the interest of our global centres of excellence. It will change the way we think about execution instore.
    Shopper Insights Lead ANZ & Japan
    Mondelēz
  • Shopper Compass has been a great tool in helping our team discover the nuances of shopper decision making, which in turn have helped us understand how to better optimise planogram development, packaging and in store activation. The team at Gateway have been fantastic to partner with – they are clearly experts in shopper insight, always available to help, and keen to help answer critical business questions above and beyond standard research outputs.
    Insights Manager
    Bulla Dairy Food
  • I’ve used Shopper Compass twice, with two entirely different categories, and in both occasions Shopper Compass has been extremely valuable in uncovering unique insights around shopper navigation as well as visual equity of our products & activations.
    Category Development & Activation Manager
    Hallmark
  • Gateway exceeded our expectations. By applying ground breaking analysis & data visualisation the project was able to identify positive & negative components of the shopper experience & conversion for both categories and individual brands. I believe the Shopper Compass findings are a game changer for the FMCG industry.
    Shopper Insights Manager
    Nestlé
  • Gateway have been fantastic in helping us fill some of our Insights gaps around Shopper path, navigation and visual equity for our Brands and activations in a very cost effective manner. In my eyes Shopper Compass has to be one of the best value for money piece of shopper research out there.
    Group Shopper Insights & Marketing Manager
    Fonterra
  • The research conducted by Gateway was really useful in our strategy days and range review meetings. We shared the findings across multiple categories and the retailer was really engaged. We also used the research to ensure we located our best products on the best shelves, whilst also pitching for the best located Gondola Ends
    Group Sales Manager
    L'Oréal
  • Shopper Compass provided us with a deeper & richer level of instore behaviour than we have ever been able to achieve. The findings have been able to validate and also challenge and change our prior thinking on shopper insights which has gained the interest of our global centres of excellence. It will change the way we think about execution instore.
    Shopper Insights Lead ANZ & Japan
    Mondelēz
  • Shopper Compass has been a great tool in helping our team discover the nuances of shopper decision making, which in turn have helped us understand how to better optimise planogram development, packaging and in store activation. The team at Gateway have been fantastic to partner with – they are clearly experts in shopper insight, always available to help, and keen to help answer critical business questions above and beyond standard research outputs.
    Insights Manager
    Bulla Dairy Food
  • I’ve used Shopper Compass twice, with two entirely different categories, and in both occasions Shopper Compass has been extremely valuable in uncovering unique insights around shopper navigation as well as visual equity of our products & activations.
    Category Development & Activation Manager
    Hallmark
  • Gateway exceeded our expectations. By applying ground breaking analysis & data visualisation the project was able to identify positive & negative components of the shopper experience & conversion for both categories and individual brands. I believe the Shopper Compass findings are a game changer for the FMCG industry.
    Shopper Insights Manager
    Nestlé
  • Gateway have been fantastic in helping us fill some of our Insights gaps around Shopper path, navigation and visual equity for our Brands and activations in a very cost effective manner. In my eyes Shopper Compass has to be one of the best value for money piece of shopper research out there.
    Group Shopper Insights & Marketing Manager
    Fonterra
  • The research conducted by Gateway was really useful in our strategy days and range review meetings. We shared the findings across multiple categories and the retailer was really engaged. We also used the research to ensure we located our best products on the best shelves, whilst also pitching for the best located Gondola Ends
    Group Sales Manager
    L'Oréal

Attention is the world’s most valuable resource

Optimise the visual equity of your brands in-store

 

Data-driven decision making, powered by Compass

Our cloud based AI platform utilises advanced eye tracking and machine learning

Soundbite BG.png

 Attention is the world’s most valuable resource

Optimise the visual equity of your brands in-store

 

Data-driven decision making, powered by Compass

Our cloud based AI platform utilises advanced eye tracking and machine learning

Soundbites BG vertical.png

Solutions for

 
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Brand Visibility & Conversion

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Shopper Missions

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Shopper Segmentation

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Category Strategy

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Touchpoint Efficiency

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Promotion Evaluation

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Gondola & Display Optimisation

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Store Productivity & Design

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Decision Hierarchies

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Off-Location Performance

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Store Customer Experience

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Cross Category Interaction

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Planogram Testing

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Pack Effectiveness

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Purchase Intent

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Range Reviews

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In-Aisle POS

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Conversion Funnels

We’d love to hear from you

 
 
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