“ Shopper Compass provided us with a deeper & richer level of instore behaviour than we have ever been able to achieve. The findings have been able to validate and also challenge and change our prior thinking on shopper insights which has gained the interest of our global centres of excellence. It will change the way we think about execution instore. ”

“ Shopper Compass has been a great tool in helping our team discover the nuances of shopper decision making, which in turn have helped us understand how to better optimise planogram development, packaging and in store activation. The team at Gateway have been fantastic to partner with – they are clearly experts in shopper insight, always available to help, and keen to help answer critical business questions above and beyond standard research outputs. ”

“ I’ve used Shopper Compass twice, with two entirely different categories, and in both occasions Shopper Compass has been extremely valuable in uncovering unique insights around shopper navigation as well as visual equity of our products & activations. ”

“ Gateway exceeded our expectations. By applying ground breaking analysis & data visualisation the project was able to identify positive & negative components of the shopper experience & conversion for both categories and individual brands. I believe the Shopper Compass findings are a game changer for the FMCG industry. ”

“ Gateway have been fantastic in helping us fill some of our Insights gaps around Shopper path, navigation and visual equity for our Brands and activations in a very cost effective manner. In my eyes Shopper Compass has to be one of the best value for money piece of shopper research out there. ”

“ The research conducted by Gateway was really useful in our strategy days and range review meetings. We shared the findings across multiple categories and the retailer was really engaged. We also used the research to ensure we located our best products on the best shelves, whilst also pitching for the best located Gondola Ends ”